USA TODAY Auction Showcase Premiers Tomorrow!
March 13, 2008
USA TODAY, the National Auctioneers Association’s newest partner, will launch its first edition of Auction Showcase tomorrow, Friday, March 14, 2008. The nation’s top-selling newspaper with an audience of 4,367,000 homeowners and 1,296,000 who own a second/vacation home will now be able to preview upcoming real estate auctions in its newest section, Auction Showcase. The Auction Showcase is located in the Destinations & Diversions section in Friday editions, and the Money section on Tuesdays.
National Auctioneers Association Partners with USA TODAY to Create Real Estate Auction Mart
February 26, 2008
Overland Park, Kan., February 26, 2008 – As more and more consumers turn to auctions to buy and sell real estate, the National Auctioneers Association (NAA) is pleased to announce its partnership with USA TODAY in the development of the Real Estate Auction Mart. On Friday, March 14, 2008, USA TODAY will unveil the Real Estate Auction Mart, a new section of the publication featuring upcoming real estate auctions.
The weekly feature provides Auctioneers with a venue to highlight their auctions, and allows prospective buyers to preview upcoming real estate auctions, as well as educate themselves about auctions. The Auction Mart feature will appear every Friday in the publication’s real estate section. Discounted advertising rates will allow NAA members to advertise their upcoming auctions both regionally and nationally. The NAA recently reported that in 2007, $58.5 billion in real estate was sold at auction. Residential real estate is the fastest growing sector of the auction industry, growing 46.6% between 2003 and 2007.
“This is one of the most exciting partnerships in the history of the NAA,” said NAA President Tommy Williams, CAI. “USA TODAY is a tremendous publication with an amazing track record of educating consumers and linking buyers with sellers. The Auction Mart will not only raise consumer awareness of the auction method of marketing, but will also brand the National Auctioneers Association, its members, the industry, and auctionmls.com.”
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About the USA TODAY
USA TODAY is the nation’s top-selling newspaper. It is published via satellite at 34 locations in the USA and at four sites abroad. With a total average daily circulation of 2.3 million, USA TODAY is available worldwide. USA TODAY is published by Gannett Co., Inc. (NYSE: GCI). The USA TODAY brand also includes: USATODAY.com, an award-winning news and information Web site that is updated 24 hours per day; USA TODAY Sports Weekly, a magazine for enthusiasts of college and professional football and baseball; USA TODAY Mobile, offering up-to-the minute news and information on a variety of mobile platforms and devices; and USA TODAY LIVE, the television arm of the USA TODAY brand that brings the spirit and quality of the newspaper to television.
About the NAA
Headquartered in Overland Park, Kansas, the National Auctioneers Association represents the interests of approximately 6,000 auctioneers in the United States, Canada and across the world. Founded in 1949, the mission of the NAA is to promote the auction method of marketing and enhancing the professionalism of its members through education and technology. In 2007, over $270.7 billion in goods and services were sold at auction. To learn more about Auctioneers, auctions and the NAA visit: www.auctioneers.org. FOR IMMEDIATE RELEASE Contact: Chris Longly, Public Affairs Manager, National Auctioneers Association, (913) 541-8084 ext. 31
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